Thursday, January 13, 2011

Protect ya'self! Social engineering attempts to solve the problem of not wearing sunscreen



The social engineering attempts made to increase use of sunscreen have been seemingly futile in my life span especially considering the number of tanning salons I have the option of venturing too year round. What all of these salons have in common, other than their extremely high priced lights, is their warning messages expressing what tanners need to be concerned about during every visit.

Every salon stresses protective eye wear. Eye sight loss from tanning is a concern, but another real issue is your skin. When on the beach or in the tanning bed, the sun is damaging skin, causing cancer. Too much sun or tanning can cause cancer. So the problem can potentially be solved if everyone wore sunscreen?

Sunscreen was developed to prevent sunburns, and then when sunburns became related to cancer, fatal disease, and death, the problem became more serious, and far less temporary. Thus, higher SPFs and seemingly stringer products were developed to encourage fewer burns and longer protection, meaning fewer applications during your day at the beach. Attempts to encourage the use of sunscreen began with trying to educate the public of what harms sun tanning can cause. Seasonal PSAs are administered by the heath organizations and sunscreen companies. Government concern stems from hospital expenses treating cancer and sunscreen companies want increased revenues of their sunscreen brand.

The American Cancer Society and the Capital Blue Cross, CNN, and the United States Environmental Protection Agency all released, even just this year, encouraging statements about kids playing in the sun and wearing sunscreen, wearing lip balm for increased protection, the ideal product to buy for maximum protection, differences between sunscreen and sun block, etc. These parties previously mentioned are attempting to solve the social problem of not using sunscreen. The main form of encouraging sunscreen use is by far PSAs and advertisements. This website takes you to a plethora of sunscreen PSAs messages: https://www.capbluecross.com/Wellness/HealthTips/PublicServiceAnnouncements/Sunscreen+PSA.htm
Posters at the pediatricians and television channels that children and moms watch together contain attempts to socially engineer the targets of the “fun-shine” that is causing the problem.

The goal of sunscreen is to protect the skin from harm caused by sun. Motives may be different while attempting to educate publics on the subject, but the bottom line is what consumers elect to buy. Higher SPFs create less sun burn, less sun tan, and less skin damage. Lower SPFs encourage more damage to your skin and more applications. This is common knowledge at this point because of the work put in by the creators of PSAs and advertisements encouraging safe beach behavior. Ease of application may be a huge factor for consumers as well. When the only option was a bottle with lotion in it, then colors and advertisements played more of a role. But now that every skincare company makes an array of sunscreens as well, then the bottle shape and how the sunscreen is distributed increases in importance. Lotions, spray bottles, and misters create more consumer choices, and thus more leads and gimmicks for companies’ advertisements, but does not create another angle for the government or heath care facilitators to persuade people to use it.

Other places you may venture to check out more related info:
http://www.education.com/science-fair/article/testing-sunscreen-ultraviolet-light/
(CHECK THIS VIDEO!)http://video.filestube.com/watch,d35212ee0197064003ea/Wear-Sunscreen-PSA.html

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