Post: "Be cool...use sunscreen" pairs the classic pin up model with sunscreen as an attractive image.
Post: "Total fun in the sun" shows a pair of nudists applying sunscreen. This pairs desirable, sensual activity to promote sunscreen use.
Post: "It seemed like a good idea at the time" shows the results of sucessive exposure to the sun.
Post: "Skin Cancer, Skin Cancer, Skin Cancer" uses repition to get the point across.
Post: "Subliminal Messaging" describes the use of unconscious learning through flashing messaging so quickly they are not consciously noted.
Post: "Johnny Carson and skin cancer" uses the credibility of respected celebrity, who was also a skin cancer survivor, to convey the message to use sunscreen.
Post "Look tan AND be safe- a few words of advice from Hayden Panettiere" uses credible person to send the message to be safe in the sun. Hayden is credible because she is a role model, and experienced in the tanning field. She also appears credible because she advocates for safe skin practice through skin campagnes like Neutrogena.
Post: "Total fun in the sun" shows a pair of nudists applying sunscreen. This pairs desirable, sensual activity to promote sunscreen use.
Post: "It seemed like a good idea at the time" shows the results of sucessive exposure to the sun.
Post: "Skin Cancer, Skin Cancer, Skin Cancer" uses repition to get the point across.
Post: "Subliminal Messaging" describes the use of unconscious learning through flashing messaging so quickly they are not consciously noted.
Post: "Johnny Carson and skin cancer" uses the credibility of respected celebrity, who was also a skin cancer survivor, to convey the message to use sunscreen.
Post "Look tan AND be safe- a few words of advice from Hayden Panettiere" uses credible person to send the message to be safe in the sun. Hayden is credible because she is a role model, and experienced in the tanning field. She also appears credible because she advocates for safe skin practice through skin campagnes like Neutrogena.
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