Explanations...

Post number one is a fear message with four components that the person needs to hear in order to believe the message. The components include a real risk for negative events in their life. it is likely that this negative event will happen if they do not adopt a new behavior. It is likely the negative event won't happen if you adopt the new behavior. The specific steps to follow to do the behavior are posted.

Post number two contains a direct and clear appeal using a distracting, yet intriging photo. The image contains nudity, beach, women, dogs, and sunshine. Random, yet appropreate and eye catching. A clear message is written above the image.

Post number three is a conversation -like series of posts using statistics to answer a doubtful audience member. Basically, it is an effort to dazzle them with science.

Skin cancer facts

•Skin cancer is the most common form of cancer in the United States. More than 3.5 million cases in two million people are diagnosed annually.

•Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon.

•One in five Americans will develop skin cancer in the course of a lifetime.

Lotion Up!!

WEAR YOUR SUNSCREEN!

Use it or Loose it

Millions of people a year are diagnosed with skin cancer from the suns harmful rays. There is a huge risk of deadly skin cancer if you do not use sunscreen! By applying sunscreen, you reduce that risk by almost 95%. Remember to always have your SPF 50 handy. Use it or loose it! (your skin that is)

Sunscreen Knowledge Survey

Click here to take survey

Explanation of each message

Post: "Be cool...use sunscreen" pairs the classic pin up model with sunscreen as an attractive image.
Post: "Total fun in the sun" shows a pair of nudists applying sunscreen. This pairs desirable, sensual activity to promote sunscreen use.
Post: "It seemed like a good idea at the time" shows the results of sucessive exposure to the sun.
Post: "Skin Cancer, Skin Cancer, Skin Cancer" uses repition to get the point across.
Post: "Subliminal Messaging" describes the use of unconscious learning through flashing messaging so quickly they are not consciously noted.
Post: "Johnny Carson and skin cancer" uses the credibility of respected celebrity, who was also a skin cancer survivor, to convey the message to use sunscreen.
Post "Look tan AND be safe- a few words of advice from Hayden Panettiere" uses credible person to send the message to be safe in the sun. Hayden is credible because she is a role model, and experienced in the tanning field. She also appears credible because she advocates for safe skin practice through skin campagnes like Neutrogena.

It seemed like a good idea at the time.

Sunburn sucks

Sunburn Sucks

Johny Carson and Skin Cancer

I was diagnosed with with Basal Cell Carcinoma, a cancer caused by the suns harmful rays. If you dont want to die, use your sunblock! It really works and I have proof that if you dont use it, you'll be sure to get skin cancer!


http://www.beautiful-family-skin.com/famous-people-with-skin-cancer.html

For TOTAL fun in the sun... use sunscreen.

Be cool... use sunscreen

Subliminal Messaging

In order to get the message into somebody's brain unconsciously to "wear sunblock," I would most likely flash those exact words (wear sunblock) in the middle of tv ads and commericals during the start summer time. Or maybe I would make a commercial with the official "sunscreen song," and use backmasking to persuade the viewer to wear their sunscreen all the time.

Look tan AND be healthy- a few words of advice from Hayden Panettiere

Hey this is Hayden Panettiere and I want to tell you how you can look tan, and not damage your skin! Over exposed skin becomes dry and unhealthy, and eventually you might damage your skin so badly you develop skin cancer. Yuck, not something you want to deal with, right?

I am on the set all day filming and shooting, and I know how self conscious I feel when my skin is pasty and white. But I also get nervous about the sun and tanning salon lights damaging my precious skin! So how do I feel confident and rock the shoot without damaging my skin?

Here are a few fab tips to help you look bronzed just the way you like, and help to be cancer free with healthy skin!

Finding the right colors and products is key for sucess. You want to emphasize the tan already existing in your skin. So picking out bronzers just a few shades darker than you already are will aid in making you look tan, not like your wearing too much makeup. An all over bronzing lotion for the body, like Jergins Natural Glow, will give you the first boost of color. You can begin with using the Jergins lotion everyday for the body, and a Clinique bronzing face lotion for your face.

These methods are easy and safe and not time consuming. I have a busy schedule with Heros, cheerlerading movies, magazine covers, and commercials, so I can still achieve the tan I want without laying for hours on the beach, and stay safe!

Once you have your base color with the lotions, you may want to investigate using Bare Essentuals Fauz Tan line to get an even more intense boost! Then maybe, just maybe, you will still feel the need to seek some extra color in a bed or at the beach. But when you do, make sure to protect your skin with a high SPF lotion or mist.

Skin Cancer Skin Cancer Skin Cancer!!!!!

If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.
If you don't use sunblock, YOU ARE GOING TO GET SKIN CANCER.

Protect ya'self! Social engineering attempts to solve the problem of not wearing sunscreen

The social engineering attempts made to increase use of sunscreen have been seemingly futile in my life span especially considering the number of tanning salons I have the option of venturing too year round. What all of these salons have in common, other than their extremely high priced lights, is their warning messages expressing what tanners need to be concerned about during every visit.

Every salon stresses protective eye wear. Eye sight loss from tanning is a concern, but another real issue is your skin. When on the beach or in the tanning bed, the sun is damaging skin, causing cancer. Too much sun or tanning can cause cancer. So the problem can potentially be solved if everyone wore sunscreen?

Sunscreen was developed to prevent sunburns, and then when sunburns became related to cancer, fatal disease, and death, the problem became more serious, and far less temporary. Thus, higher SPFs and seemingly stringer products were developed to encourage fewer burns and longer protection, meaning fewer applications during your day at the beach. Attempts to encourage the use of sunscreen began with trying to educate the public of what harms sun tanning can cause. Seasonal PSAs are administered by the heath organizations and sunscreen companies. Government concern stems from hospital expenses treating cancer and sunscreen companies want increased revenues of their sunscreen brand.

The American Cancer Society and the Capital Blue Cross, CNN, and the United States Environmental Protection Agency all released, even just this year, encouraging statements about kids playing in the sun and wearing sunscreen, wearing lip balm for increased protection, the ideal product to buy for maximum protection, differences between sunscreen and sun block, etc. These parties previously mentioned are attempting to solve the social problem of not using sunscreen. The main form of encouraging sunscreen use is by far PSAs and advertisements. This website takes you to a plethora of sunscreen PSAs messages: https://www.capbluecross.com/Wellness/HealthTips/PublicServiceAnnouncements/Sunscreen+PSA.htm
Posters at the pediatricians and television channels that children and moms watch together contain attempts to socially engineer the targets of the “fun-shine” that is causing the problem.

The goal of sunscreen is to protect the skin from harm caused by sun. Motives may be different while attempting to educate publics on the subject, but the bottom line is what consumers elect to buy. Higher SPFs create less sun burn, less sun tan, and less skin damage. Lower SPFs encourage more damage to your skin and more applications. This is common knowledge at this point because of the work put in by the creators of PSAs and advertisements encouraging safe beach behavior. Ease of application may be a huge factor for consumers as well. When the only option was a bottle with lotion in it, then colors and advertisements played more of a role. But now that every skincare company makes an array of sunscreens as well, then the bottle shape and how the sunscreen is distributed increases in importance. Lotions, spray bottles, and misters create more consumer choices, and thus more leads and gimmicks for companies’ advertisements, but does not create another angle for the government or heath care facilitators to persuade people to use it.

Other places you may venture to check out more related info:
http://www.education.com/science-fair/article/testing-sunscreen-ultraviolet-light/
(CHECK THIS VIDEO!)http://video.filestube.com/watch,d35212ee0197064003ea/Wear-Sunscreen-PSA.html

The History of Sunburn and Sunscreen

Up until the 1920’s, being pale skinned was the fashionable complextion. It demonstrated that a person did not work in menial labor out of doors. With the advent of the Industrial Revolution, the working class labored in factories. The attraction of the outdoors to the wealthy came into vogue. It is said that Coco Chanel accidently got tanned while on a yacht and started the tanned look as a fashion.

There were others that promoted exposure to the sun not as fashionable but as beneficial to one’s health:
In 1903 Dr Auguste Rollier opened the world's first dedicated sun clinic, at Leysin, high in the Swiss Alps. He was convinced that the pure air and bright sunlight could cure diseases, most particularly forms of external (that is, nonpulmonary) tuberculosis, which were usually treated, often unsuccessfully, with surgery.

In 1903, the Danish physician Niels Ryburg Finsen was awarded the Nobel prize for his use of artificial sunlight to cure lupus vulgaris (tuberculosis of the skin). And John Harvey Kellogg (of breakfast cereal and Road to Wellville fame) claims to have employed sun baths “under medical supervision” at his famous Battle Creek Sanitarium as early as 1876.
http://www.timesonline.co.uk/tol/life_and_style/health/article3814579.ece


The Nudists

http://www.flickr.com/photos/agt_orange_x/275259346/

Nudists, of course, espouse complete exposure to the sun. The first nudist colonies were established in British India in 1891. Germans took nudism on to greater heights of popularity in beginning in the early 1900’s in the name of healthful living in the form of the Naturism movement.



The first lotion to treat sunburn was patented in 1892 in New Zealand.


The importance of preventing sunburn in children is heightened by the fact that a single severe sunburn episode in childhood doubles the likelihood of melanoma (skin cancer) in adulthood.

Many people either do not believe this fact or do not know it.
http://dermatology.cdlib.org/141/commentary/sunburn/wagner.html
http://www.skincancer.org/Sunburn/

Technological Fixes

There have been many technological fixes to improve the quality of sunscreen and to prevent people from getting sunburn.

Hats and canopy's help reduce the amount of sun exposure that sunscreen sometimes can't compete with. This technological fix sometimes replaces sunscreen in many cases.

Sunscreen evolved to mist bottles and mousturizing creams, to lip balms and and a wide range of SPF's. By having different ranges of SPF's, all skin types can enjoy the sun while also having the correct protection from the suns harmful rays. Early sunscreens never had that option, it was all skin types and only one type of skin protection.

"Water Ressistant" sunblocks are very popular, improving the technology that the original sunblock never offered. Usually when one applies sunblock, its to sun bathe and maybe go for a dip in the water. Water Ressistant made it easy for individuals to do so without going through the trouble of re-applying the sunblock (which most people usually never even did, causing more skin cancers, rash, etc).

There are sunscreen's for kids that change color which makes applying suncreen more appealing. Parents often had trouble getting their children to listen, but with this sunscreen it made that problem easy. Lets face it, sunscreen wasn't the most exciting thing to apply to your body as a child.

There are specific sunblocks for specific parts of the body, i.e. face and hands; pinpointing specific needs. Some mousturize while protecting, or add vitamins to help revitalize your skin.


Daily defense blocks help reduce skin exposure all day round with one application. There are body "powders" and makeup for women, with a low SPF that constantly battles the suns harmful rays. People with albinoism depend on all day sunblock to protect their fair skin. Sunblock now offers protection for everyone.

There are UV Sunsense bracelets that change colors and let you know when its time to re apply your sunscreen. When activated the bracelets turn purple, when its time to slather up again it turns brown.

sources
http://www.dermatology.ucsf.edu/skincancer/General/prevention/Sunscreen.aspx
http://pediatrics.about.com/od/sunscreen/a/06_sunblock.htm