Explanations...

Post number one is a fear message with four components that the person needs to hear in order to believe the message. The components include a real risk for negative events in their life. it is likely that this negative event will happen if they do not adopt a new behavior. It is likely the negative event won't happen if you adopt the new behavior. The specific steps to follow to do the behavior are posted.

Post number two contains a direct and clear appeal using a distracting, yet intriging photo. The image contains nudity, beach, women, dogs, and sunshine. Random, yet appropreate and eye catching. A clear message is written above the image.

Post number three is a conversation -like series of posts using statistics to answer a doubtful audience member. Basically, it is an effort to dazzle them with science.

Skin cancer facts

•Skin cancer is the most common form of cancer in the United States. More than 3.5 million cases in two million people are diagnosed annually.

•Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon.

•One in five Americans will develop skin cancer in the course of a lifetime.

Lotion Up!!

WEAR YOUR SUNSCREEN!

Use it or Loose it

Millions of people a year are diagnosed with skin cancer from the suns harmful rays. There is a huge risk of deadly skin cancer if you do not use sunscreen! By applying sunscreen, you reduce that risk by almost 95%. Remember to always have your SPF 50 handy. Use it or loose it! (your skin that is)

Sunscreen Knowledge Survey

Click here to take survey

Explanation of each message

Post: "Be cool...use sunscreen" pairs the classic pin up model with sunscreen as an attractive image.
Post: "Total fun in the sun" shows a pair of nudists applying sunscreen. This pairs desirable, sensual activity to promote sunscreen use.
Post: "It seemed like a good idea at the time" shows the results of sucessive exposure to the sun.
Post: "Skin Cancer, Skin Cancer, Skin Cancer" uses repition to get the point across.
Post: "Subliminal Messaging" describes the use of unconscious learning through flashing messaging so quickly they are not consciously noted.
Post: "Johnny Carson and skin cancer" uses the credibility of respected celebrity, who was also a skin cancer survivor, to convey the message to use sunscreen.
Post "Look tan AND be safe- a few words of advice from Hayden Panettiere" uses credible person to send the message to be safe in the sun. Hayden is credible because she is a role model, and experienced in the tanning field. She also appears credible because she advocates for safe skin practice through skin campagnes like Neutrogena.

It seemed like a good idea at the time.